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"BETWEEN THE BUNS" (SWOT ANALYSIS (Opportunities (customer base…
"BETWEEN THE BUNS"
INTRODUCTION
Idea of The Product
Our Business
PRODUCT STRATEGY
Branding
Packaging
5 Processes
Final touch of the Shrimp Burger
Packaging
Cook the shrimp meat patties
Ready to serve
Making shrimp meat patties
SWOT ANALYSIS
Weakness
limited number of store
Opportunities
customer base brand
Global industry standards of service
Strengths
made fresh
Understand the local taste
Threats
Economic Changes
Health issue
PROMOTION STRATEGY
Coupons
Sweepstakes
Free-Trail Promotion
LOCATION STRATEGY
Freestanding
near to UMK
TARGET MARKET
Students
Offiverse
CUSTOMER SERVICE STRATEGY
Prioritize who comes first
Prepare a box of suggestions and feedback
PRICING STRATEGY
high-low pricing
CONCLUSION
