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Globalisation Drivers (. (Global Economy and increased power and influece…
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microculture/subculture
A subgrouping of people in a larger society/group possesing characteristic traits that distinguish them from the others
These subcultures may be described in group classification by age, class, gender race or some other entity that differenciates this micro-culture from the macro-culture
Behaviour
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Irrationnal
Deviates from the accepted norms of a society and may result from an individuals deep frustration in trying to satisfy needs
Non rationnal
Neither based on reason, nor against reasonable expectations, it is dictated by one's own culture or subculture
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