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HYDE (MARKETING (Due to older px base, better to
send then direct letters…
HYDE
MARKETING
Due to older px base, better to
send then direct letters rather
than do door leaflet drops
Wait until i-Clarity install to
utilise this
-
SERVICES
Hearing: MV to share Amplifon contact
JJ to contact to set up service
Other branches get 12.5-15% on sale of aids
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SOCIAL MEDIA
Posting regularly
Done on Thu for the week
Post more personable content, brainstorm with team
Look at Birchwood & Stockport for ideas
Find out how to post on community groups (MV/RV)
CORPORATE
List 25-50 local medium to large companies we can target
to provide corporate eye care services, ask Christine (JJ)
Once list populated, we will send out DM (MV)
TRAINING
Amarjit - Hoya (JJ to arrange)
Stacey/Katie - dispensing training, MV to arrange with Paul Jones Hoya and send schedule to JJ
JJ to share Conlons training pack with MV
JJ to consider presenting 5% module at next managers away day
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PR
Make MV aware of any news worthy stories
Rosemary leaving after 40 years press release Feb 2020
JJ to find out the local newspaper in the area
REFURBISHMENT
Repaint some walls
New cushions, chairs, poss sofa
JJ & MV to look at options and share
Potential date Jan/Feb 2020
COMMUNITY
School talks:
JJ to speak to Amarjit
Email local schools and arrange
Give school pack at the end of talk
Would be a great PR story for local paper