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WELCOME to the NRA (MESSAGE (Explicit information about what they do…
WELCOME to the NRA
Type of document
Promotional video / advertising video = inform, convince, persuade the viewer >>> share their ideology
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CONTENT
music
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motivational / solemn, tragic tone
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voiceover
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to boost, to arouse enthusiasm, increase determination
text
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succession of messages / accelerations / zooms / words that appear and disappear / pop up>>> dynamic presentation
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