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SHARING OUR WORLD // 170 YEARS OF LC (2. Campaign Launch (2.2 Short Videos…

- - - - SH // Gallery
      - BJ // Historic house
      - CD // Live music
- - - - XMAS Build On
        
        CNY Build On
    - - Visual + Graphic
      - Insert with poster to save
      - "Articles" based on internal themes
    - - White Rabbit
      - Personalized mooncakes - Print Surnames
      - Champagne/Specialized Bobba
  - - - KOC
      - VIP
        
        Platinum // 4k+ members; Spend 60k+ /yr and receive 10% off
        
        Diamond // Private suite with stylists + events; Lesson learned - invited into store for mooncakes gift and spent millions; Like private exclusive small events
- - - - CTA
  - - - CTA - Link to official account and/or product page