Summer Bash 2020
Goals
Primary Goal: To host, plan and execute an unforgettable summer event for 200+ party enthusiasts by creating a unique, audience-centric experience that is shared via social media and word of mouth.
Secondary Goals
Host a profitable event that achieves
at least a 50% profit margin (150%) Gross Revenue
Create a foundation of positive brand reputation
that allows us to throw a similar event with equal,
if not more hype, the following year.
Establish a brand for event coordination
and hosting that captures our collective mission and vision statement
Create a multi-tiered experience that
caters to different segments of "party-goers"
Planning
Requirements
Be able to serve alcohol on-site
Presence of x number of security
guards to maintain the peace.
On-site medics? (law requirements)
Coordination of outgoing
or incoming rides for party guests?
Unique value proposition
Entertainment
Activities
MC?
DJs
Performers?
Pool
Beer Pong
Bar
Live games
Give aways
Differentiating Factors
"Mansion" party
Food, catering
Establish budget
Publicity & promotion
Sponsor and
partnership management
Marketing
Define target market
Define marketing channels
click to edit
Staffing and
human resourced
Event logistics
Venue
Planning Steps
1. Define Purpose
A definition of goals, and objectives.
Establish a metric to measure for success.
Need to identify our primary target market
2. Presentation
"Always think like the guest" - Think audience centric
Initial designing of the program, must brainstorm and consider all ideas
3. Planning
Define the end 'vision', organize key roles and responsibilities. We need to figure out what we'll need. Requirements for the venue, requirements for our audience, entertainment requirements. What partnerships (contractors) that we'll need?
4. Places
Find venues that fit in the criteria. We'll need to visit and evaluate these places and find a venue that meets requirements.
5. Program
Need to think about the value we give to the audience, not only short term, but life-time value. How do we change their perspective? How can we make their time memorable?
6. Promotion
7.Production
Insurance for the venue?
Target Market
Demographics:
Males and females aged 19-26, located in metro Vancouver. Unmarried with no family, low income of $15k - $55k per year. Asian ethnicity?
Psychographics:
Lives for the moment, friends are the most important relationships, sucker for immediate gratification. Will spend over $150 on festival tickets. Buys an average of $100 worth of alcohol per week. Still lives with parents so there is extra disposable income. Loves music, more specifically rap, hip-hop, old school music, classic 90’s kid music. Experiences are priceless.
Metrics for success
Instagram follows & engagement
Ticket sales and gross/net revenue
How to provide value to our guests?
Entertainment
Food
Drinks
Safe environment
Exclusive ”VIP” Drink experience
$XXX.XX for unlimited drinks
What is the average # of
drinks people drink (must forecast costs)
Limited selection
of shots / drinks
Artist line-up
Rappers
DJ’s
Catering partnerships
All Day BBQ?
Food trucks
Entertainer? (MC)
End Vision
A dope as fuck party that is remembered
throughout the year. We’ll have a complex
value proposition that attracts all segments
of ”party goers”. We want to put on a killer show
While keeping everything legal and safe. Our goals,
Objectives and actions are audience-centric