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Summer Bash 2020 (Planning (Marketing (Define target market, Define…

- - - - Demographics:
        Males and females aged 19-26, located in metro Vancouver. Unmarried with no family, low income of $15k - $55k per year. Asian ethnicity?
      - Psychographics:
        Lives for the moment, friends are the most important relationships, sucker for immediate gratification. Will spend over $150 on festival tickets. Buys an average of $100 worth of alcohol per week. Still lives with parents so there is extra disposable income. Loves music, more specifically rap, hip-hop, old school music, classic 90’s kid music. Experiences are priceless.
    - - Instagram follows & engagement
      - Ticket sales and gross/net revenue
  - - - Entertainment
        
        Artist line-up
        
        Rappers
        
        DJ’s
        
        Entertainer? (MC)
      - Food
        
        Catering partnerships
        
        Food trucks
        
        All Day BBQ?
      - Drinks
        
        Exclusive ”VIP” Drink experience
        
        $XXX.XX for unlimited drinks
        
        What is the average # of
        drinks people drink (must forecast costs)
        
        Limited selection
        of shots / drinks
      - Safe environment
- - - - MC?
      - DJs
      - Performers?
    - - Pool
      - Beer Pong
      - Bar
      - Live games
      - Give aways
      - Food, catering
    - - "Mansion" party