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Advertisment of Wholefood stores (Observation 1 (Ekoplaza (Pathos…

- - - - Make produce more special through a personal story
      - Generational awareness
    - - Portrayed sustainability
      - Comfortable shopping experience
      - Made us feel better about ourselves
    - - Arguments seemed undeniable
        
        What did we learn ?
        
        Compared to the other stores
        
        Overflow of advertisments
        
        Their product requieres more advertisment then in the other stores
        
        Research question
        
        What will we focus on
        
        Observation 2
        
        Marqt
        
        2 more items...
        
        Pathos
        
        Storytelling
        
        Logos
        
        How do wholefood shops frame their advertisements as healthy and sustainable by using Logos Pathos and Storytelling?
        
        Special focus of that store
        
        Selling a lifestyle
        
        Provide healthy food for a wide range of people
        
        Regarding better quality and production