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Activity mapping (Step 1 (Identify Key (Resources, Capabilities), Tailored…
Activity
mapping
Step 1
Identify Key
Resources
Capabilities
implications of these for how the organisation competes
Tailored activities to achieve strategy
High order themes
Step 2
What are the support activities?
To achieve high order themes
Mapping informs value chain analysis
Helps to understand
Key strategic actions
How additional value is created
Key business configuration
Core functions
Helps to Judge
Where value is added
Benchmarking
Better/worse than competitors
Where it isn't
Outsourcing