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BuyBack (People (Shivali Patel (PM), Jo, Suwan Wang (analyst), India, Sam…
BuyBack
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Analytics
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- whether the gift card rewarded by BuyBack helps increase the sale. In other words, if a customer has £9 reward, would this encourage the customer to spend more money with John Lewis?
- how many card has been redeemed?
- what product category they have been redeemed on?
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Received Invite
(Open Rate,
Click Rate,
Opt out Rate)
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