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Chapter 1: Intro to IM (globalisation drivers (cost (avoiding cost…
Chapter 1: Intro to IM
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definition
IM is the process of planning and conducting transactions across national borders to satisfy objectives of individuals and organisations.
portfolio model- an organisation's plan of action for distribution of resources between different countries and segments
globalisation drivers
cost
avoiding cost inefficencies and duplication of effort. Size seen as a major asset and explains growth of Mergers & Acquisitions
market
global growth of trade exports,
trading agreements, FTAs
environmental
removal of trade barriers, accelerating flow of info, common currency in EU
competitive
growth and speed of production, without a global network, ideas may be picked off by global players who win over market share
reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets will eventually disappear
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