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Design and the design process. (Idea Generation (Collages. (Mood boards.…
Design and the
design process.
Identification
of a problem
Conducting market research
Product evaluations
Developing new products
Situational analysis
(SWOT)
Idea
Development
Evaluation matrix,
Spider diagram.
Idea exploration.
Refinement.
Synthesis of ideas.
Modelling.
Scale model.
CAD model.
Block model.
Prototype model.
Sketch model.
Research
What is consumers need / want?
Identify potential market gaps.
Evaluate existing products.
Potential improvements to existing products?
Questionaires
& surveys.
Responses on a scale, (1-5).
Written responses.
Yes / Questions.
User trips.
Who
will be using the product & what are their issues?
What
does the consumer want the product do?
How
will the product be
used
?
How
will the product
perform
?
Before use?
During use?
After use?
What
sort of
environment
will the product be used in?
What
are the
priorities
?
(e.g. must frequently used function?)
Specification
Design factors.
Aesthetics.
Size & Proportion.
Stability.
Symmetry.
Asymmetry.
Material & texture.
Shape & form.
Geometric.
Organic.
Contrast & Harmony.
Colour.
Shape.
Material.
Fashion, style & Fads.
Function.
Primary function.
Secondary function(s).
Market.
Market segments.
Geographic.
Demographic.
Behaviouristic
Psychographic.
Marketing mix.
Product.
Price.
Place
Promotion.
Human aspects.
Needs.
Food, water, shelter & clothing.
Love, friendship & belonging.
Wants.
Makes you feel good.
Peer pressure & desire to belong.
Social status.
Convenience and an easier life.
Market pull.
Consumer demand.
Social expectation.
Environmentally friendly.
Better value.
Better aesthetics.
More choice.
Better performance.
New technology / features.
Technology push.
(Innovation creating new demand)
Smart phones.
Smart watches.
Smart TVs
Tablet computers.
Advertising.
Celebrity endorsement.
Discounts & promotional offers.
Billboards, magazines & posters.
Pairing.
(By a new smart phone and get a 'free' smart watch)
TV & Internet.
Vouchers for future purchases.
Performance.
How well does the product fulfil it's
primary / secondary function(s)?
Materials.
Strength, weight, shock,
water & heat resistance.
Plastic
Metal
Wood
Construction.
Ensuring the product
is long-lasting,
hard-wearing & sturdy.
Durability.
(Endurance of wear /damage)
Ease of maintenance.
Ease of use & size.
Ergonomics.
Fitness for purpose.
How well does the
product do it's job?
Product lifespan
& the environment.
Ordinary obsolescence.
Planned obsolesence.
Design Brief
Open brief.
(Less restrictive)
Closed brief.
(More restrictive)
Brief analysis
(Mind maps)
Idea
Generation
Technology transfer.
Collages.
Mood boards.
Lifestyle boards.
Morphological analysis.
Analogy.
Thought showers.
Lateral thinking.
Solution
Planning for
Manufacture
Preparing materials.
Sequence of operation.
Selecting materials.
Production of
drawings & diagrams
Prototype
development
Evaluating
& testing
User trials.
(Kettle example)
How easy is it to lift & move?
How easy are the controls to use?
How easy is it to use & understand?
Is the hande or grip comfortable?
Test rigs.
How quickly will it boil?
Do the materials stand up to
a failure to switch of on boiling?
Do materials stand up to being dropped?
Focus groups.
Measuring & recording.
Questionnaires & surveys.
Responses on a scale, (1-5).
Written responses.
Yes / Questions
Online searches.
Product comparison.
Evaluation matrix,
spider diagram.
Comparison to the specification.
Manufacture
& production