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2020 Email (Trigger Automated Nurture (Welcome Series (Phase 2 (IT PRO …
2020 Email
Trigger Automated Nurture
Blog Coupon Code
Voucher Discount Blog Follow Up
Quiz
Welcome Series
Phase 1 (Lead Qualifier Email)
Phase 2 (Try to identify certification with Pathway)
Phase 2
IT PRO US> (CompTIA Products with Store Club CTA)
STUDENT > Basic Membership CTA
IT PRO NON US > (CompTIA Products with Bundle offer)
Not Qualified
Phase 1 (How to Save Money on CompTIA >>> Voucher Discount Blog)
Phase 1 (Tell us more about you! Preference Center Email)
Alumni - Phase 1
Digital Badge
Store Club
Student Onboarding Series
Basic
Paid
Birthday
Graduating Students
Trigger Dynamic
Abandoned Cart
Alumni - Phase 2 / Pathway
Post Purchase, Pre Certify
Learning >> Voucher
Store Club >> Bundles
Voucher >> Learning
Post Trial, Pre Purchase
Trial-specific CertMaster Bundle
Trial-specific eBook Bundle
Trial-specific eLearning Bundle
(Student version of 3 emails - Not bundle specific)
Mid Intent Series (Certification Known)
Store Club
High Intent Series (Certification Known)
Test Prep Bundle
Retake Emails
Learning
Learn Your Way
GTR
Live Online Training Nurture Series
Manual Single Sends
Retirements/ Launches
Alumni Newsletter & Weekend Reads
Event Calendar - Store Club / Student Membership
Student Newsletter (Tent.)