Pan-Partnership holistic view of customer behaviour, as baseline for FoL.
We need to establish a standard set of metrics, across the whole customer base that gives a baseline we can use to measure the changes that are driven by FoL,
including by: myJL/myWTR/myJLP and non-loyalty customers, for JL/WTR/JLFS(?), value segment, Attrition/growth, Avg spend, Frequency of shop, Marketability, Swipe rates, Redemption rates