Core Analytics

Requests

Measures and Defiinitions

Assigning Effort and Priority

Integration considerations

PoM

Pan Partnership

myWTR scheme analysis - would be useful to see an equivalent analysis for myWTR (inc scheme value per member) for input input commercial modelling

Pan-Partnership holistic view of customer behaviour, as baseline for FoL.


We need to establish a standard set of metrics, across the whole customer base that gives a baseline we can use to measure the changes that are driven by FoL,
including by: myJL/myWTR/myJLP and non-loyalty customers, for JL/WTR/JLFS(?), value segment, Attrition/growth, Avg spend, Frequency of shop, Marketability, Swipe rates, Redemption rates

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Level of Reporting to:

Support communication sizing?

Individual / House Hold?

Measurement

NPS / Customer Engagement

Visit frequency

Spend

Viewed App feature

Open and Click through

Performed call to action

Footfall

Change in behaviour

Seasonality

Attrition

Growth / rate of change

Definitions

Active Customer = Has transacted in last 3 months

Customer = Has transacted in PP

In-active Customer

Re-activated customer

CRM (Existing Comms)

Swipe active
Active customer, must be part of loyalty scheme
must have scanned loyalty card in l3months

Reward Customer
(aka part of loyalty card)

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PP loyalty

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Registry process