Core Analytics
Requests
Measures and Defiinitions
Assigning Effort and Priority
Integration considerations
PoM
Pan Partnership
myWTR scheme analysis - would be useful to see an equivalent analysis for myWTR (inc scheme value per member) for input input commercial modelling
Pan-Partnership holistic view of customer behaviour, as baseline for FoL.
We need to establish a standard set of metrics, across the whole customer base that gives a baseline we can use to measure the changes that are driven by FoL,
including by: myJL/myWTR/myJLP and non-loyalty customers, for JL/WTR/JLFS(?), value segment, Attrition/growth, Avg spend, Frequency of shop, Marketability, Swipe rates, Redemption rates
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Level of Reporting to:
Support communication sizing?
Individual / House Hold?
Measurement
NPS / Customer Engagement
Visit frequency
Spend
Viewed App feature
Open and Click through
Performed call to action
Footfall
Change in behaviour
Seasonality
Attrition
Growth / rate of change
Definitions
Active Customer = Has transacted in last 3 months
Customer = Has transacted in PP
In-active Customer
Re-activated customer
CRM (Existing Comms)
Swipe active
Active customer, must be part of loyalty scheme
must have scanned loyalty card in l3months
Reward Customer
(aka part of loyalty card)
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PP loyalty
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Registry process