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innovation-y-design (Marketing Marketing (Capture Process (Marketing Mix,…

- - - - Materials
      - Information
      - Customers
      - Transformation
        
        Physical
        
        Informational
        
        Possessional
        
        Location
        
        Storage
        
        Physiological / psychological
      - Design :pencil2:
        
        Planning
        
        Control
        
        Improvement
        
        New Products
        
        Incremental
        
        Existing products
        
        Modification
        
        Enhancement
        
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        New generation
        
        Evolution
        
        New product
        
        Redesign
        
        Breakthrough
        
        New market
        
        New category
        
        Failure :red_cross:
        
        Can't support growth
        
        Launched too soon
        
        Insufficient appeal
        
        No understanding
        
        No market
        
        Design Process
        
        Design thinking
        
        Reframe ideas
        
        Understand user
        
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        House of Quality
        
        Aesthetics
        
        Reliability
        
        Maintainability
        
        Durability
        
        Produce-ability
      - Process design
        
        The 4 V's
        
        Process types
        
        Project
        
        Jobbing
        
        Batch
        
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        Services
        
        Professional
        
        Service
        
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        Layout
        
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  - - - Marketing led
        
        Sales growth
        
        Detrimental to operations
        
        Unrealistic expectations
        
        Complaints
        
        Arguments
        
        Failures :red_cross:
        
        Strain on demand
        
        Attract sales
        
        Profit-orientated
        
        'Soft' data
      - Operation led
        
        Cost-orientated
        
        'Hard' data
        
        High visibility
        
        Slower reactions
        
        Adaptations difficult
      - Cultural differences
      - Other departments?
        
        Engineering
        
        Research
        
        Development
    - - Functional goals
        
        Marketing Operations managers?
        
        Holistic approach
    - - Speed
        
        Increase :heavy_plus_sign:
        
        Responsiveness
        
        Decrease :heavy_minus_sign:
        
        cost
        
        life cycle
      - Insight
        
        Develop
        
        Understanding
        
        Customers
        
        Target segments
        
        Mix of media
      - Access
        
        Dynamic capability
        
        Continuous
        
        Input
        
        Facility
        
        data
        
        creative assets
        
        business decisions
      - Flexibility
        
        Adapt
        
        Needs
        
        Priorities
        
        Preferences
        
        Demand
- - - - Planning
        
        Exploratory
        
        Refine
        
        Collection
        
        Analysis
        
        Reporting :newspaper:
        
        Ethics :thinking_face:
        
        GDPR
        
        Code of practice
        
        Qualitative :question:
        
        Quantitative :question:
    - - Segmentation :silhouette:
        
        Demographic
        
        Geographic
        
        Psychographic
        
        Behavioural
        
        Measurable
        
        Accessible
        
        Differentiable
        
        Actionable
        
        Targeting :dart:
        
        Targeting strategies
        
        Positioning :dancers:
        
        Clarity
        
        Consistency
        
        Credibility
        
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    - - Products
        
        Product
        
        Place
        
        Promotion
        
        Price
        
        Cost based
        
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      - New product
        
        Planning :clipboard:
        
        Ideas :bulb:
        
        Screening :check:
        
        Testing :warning:
        
        Analysis :pencil2:
        
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        Due diligence
        
        Unique
        
        Superior
        
        High risk
  - - - Intermediaries
        
        Suppliers
        
        Competitors
        
        Publics
    - - Technological
        
        Economic
        
        Environmental
        
        Political
        
        Legal
        
        Ethical
  - - - Position
        
        Competitors
        
        New entrants
        
        Substitutes
        
        Porter's 5 Forces
        
        Strategic Objectives
- - - - Retained earnings
        
        post tax
        
        undistributed profits
        
        management
        
        working capital
        
        cash
        
        inventory
        
        receivables
        
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        late payments :worried:
        
        creditors
        
        Negative working capital
        
        Retail :check:
        
        Builders :red_cross:
      - Venture capital
        
        Private equity
        
        New companies
        
        Established companies
        
        Hedge funds
        
        Wide range
        
        Multiple investments
        
        Controversial
        
        High fees
        
        Short selling
        
        High returns
        
        wider spread
        
        Riskier
        
        Lower gearing
        
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        Angel Investors :angel:
        
        Smaller companies
        
        Invest early
        
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        Money & advise
      - Overdrafts
        
        small organisations
        
        only option?
        
        seasonal
        
        temporary
        
        Traditional finance
        
        Banks
        
        negotiation
        
        credit scored
        
        size
        
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      - Bank facility
        
        alternative to
        
        capital markets
        
        financial markets
        
        long term finance
        
        bonds
        
        securities
      - Leasing
        
        Bank :bank:
        
        acquires assets :computer:
        
        Business
        
        leases :moneybag:
        
        assets :computer:
        
        Finance leasing
        
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      - Equity finance
        
        Issue shares
        
        dividend
        
        capital growth
        
        Ordinary shares
        
        ownership
        
        share profits
        
        after costs
        
        voting rights
        
        dividends
        
        not automatic
        
        Preference
        
        ownership
        
        fixed dividend rate
        
        cumulative
        
        voting rights
        
        only major issues
        
        Nominal value
        
        fixed
        
        minimum
        
        Market value
        
        variable
      - Debt factoring
        
        sell receivables
        
        instant cash
        
        lose %
        
        Factoring house
        
        buys debts
        
        Recourse
        
        Retain risk
        
        Non-recourse
        
        No risk
        
        Higher cost
    - - Croud funding
      - Online lenders
      - Credit union
      - Peer to peer
  - - - cash
        
        pay suppliers
- - - - Belief
        
        Guidance
      - How
      - Benefit
        
        Customers
        
        Company
    - - Focused :telescope:
  - - - Preferences
  - - - SWOT
        
        STEEPLE :church:
        
        Globalisation :globe_with_meridians:
        
        International trade
- - - - Variability
        
        Perishability
- - - - People
        
        Skills
      - Facilities
      - Equipment
      - Finances :money_with_wings:
  - - - Operations Strategy :thinking_face:
        
        Capacity & facilities
        
        Supply chain
        
        Outsourcing?
        
        Offshoring?
        
        Technology :computer:
        
        Workforce
        
        Skilled?
        
        Unskilled?
        
        Immigrant labour?
        
        Skills gap
        
        Brexit
        
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        Market influence
- - - - Purpose?
        
        Statement
        
        Supporting services?
  - - - Direct experience
        
        Step by step
        
        'Moments of truth'
        
        See
        
        Hear
        
        Taste
        
        Smell
  - - - Value