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1.3.4 Distribution (Distribution Channels (Manufacturer > Consumer (Two…
1.3.4 Distribution
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Definitions
Distribution channel; The chain of businesses through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and the internet.
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Agent; A Foreign sales agent is a business which represents products from another business in a new country
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Distribution is the process of getting the right product or service to the consumer in the right place.