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COLO DE DONUT (RETAIL STRATEGIES (PRICING STRATEGY (• Retail pricing…
COLO DE DONUT
RETAIL STRATEGIES
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• Branding, packaging, quality and customer service
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TARGET MARKET AND RETAIL FORMAT
Category by age, location, income, and lifestyle
Segmenting the market :Demographic segmentation ( gender, age, income level, marital status, education, race and religion )
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Psychographic segmentation ( consumer personality, values, attitudes, interest and lifestyle )
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