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What is social media (Week 11 Dynamic Media (7 Breakthrough Tips (Outdoor…
What is social media
Week 11 Dynamic Media
Process of designing Dynamic Media
remember
understand
apply
analyze
evaluate
create
Digital stories
compelling and emotionally engaging formats
can be interactive
Creating a Digital Story
STEP 1: Owning Your Insights
Step 2: Owning Your Emotions
Step 3: Finding The Moment
Step 4: Seeing and Hearing Your Story
Step 5: Assembling Your Story
Step 6: Sharing Your Story
Platform
Hardware
Computers ( Laptops, Desktops)
Ipads, Tablets
Headsets
Microphones (recording sound)
Digital Display Boards
kiosk
Software
iMovie
Movie Maker
Adobe Premiere
7 Breakthrough Tips
Outdoor advertising rules
Don’t forget the physical
Content is king
Think big
Don’t just focus on business
Utilize social media
Embrace simplicity
Week 10
Social Marketing II
type
Personal blogs
Corporate blogs
Question blogging
device
genre
Media type
make money blogging tips
Sell-advertising
Help sell others products
Silent contributions
Market your services in your blog
To deepen your existing customer relationships
Blog example
Technoratio
WordPress
LiveJournal
Blogger
Youtube
types of contents
Hub Content
Hygiene Content
Hero Content
optimise the channel
Customise channel homepage
Make use of media data , Title, Description & tags
Thumbnails
Playlists
Annotations are clickable overlays
Capture attention in 5 seconds
Hook audience at the start
Amplify the content
Earned media
Paid media
Owned media
Youtube Masthead
PreRoll/Insteamed
In-Search/Promoted video
In-Video Display ad
How to access your ads
Video Retargeting
Case Study
Instagram
Beginner
Start following customers
Post content
Tell your community about your page
Intermediate
Interact
Search for relevant hastags
follow & engage influencers
Get better at using photo filters
Pinterest
Beginner
Setup your page
Start pinning
Intermediate
Like pins
Search for interesting pins & pinners
Advanced
Monitor
Interact with people
LinkedIn
Beginner
Accept connection requests
Send thank you messages to new connections
Intermediate
Check who has viewed your profile
Share content
Advanced
Share piece of content &submit it to LinkedIn today editors
Comment on the status or content shared by a person in your network
Organise a catch up with one of your contacts
Week 13 Integrated Advertising Digital Media Campaign(case study II)
Creativity and Design Content
Best practices for easy reading
word instantly
Serial pattern recognition
recognised the distinctive
shape of the word
Readability Checklist
Give text room to breathe
Use uppercase type with care
Avoid long lines of text
Build contrast into each page
Keep subheads short
Avoid text wraps
Monitor the details
Drive Customer Delight
Customers want to engage with you
Customers want to know you’re listening
Customers want special benefits and fun
Customers want to be valued
Content Marketing Framework
PURPOSE
GOALS
AUDIENCE
STORY
PROCESS
MEASUREMENT
Week 12 Integrated Advertising Digital Media Campaign(case study I)
Content Marketing
is a device used by companies to educate, inform or entertain
customers or prospects by creating attention or causing behaviour that results in leads, sales or advocacy.
Three key reasons / benefits
Increased sales
Cost savings
Better customers who have more loyalty
forms
Social media marketing
SEO
PR
PPC
Inbound marketing
Content strategy
Great Results
Powerful, action-oriented content has become an essential part
Content marketing encompasses a wide assortment
It is getting far more interactive and is emerging on new platforms and channels.
Traditional approaches
Online in the B2B and B2C sectors