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DISTRIBUTION: PARTNERSHIP NON NEGOTIABLES (CULTURE (VALUES - what shared…
DISTRIBUTION:
PARTNERSHIP
NON NEGOTIABLES
CULTURE
VALUES - what shared principles inform collective behaviour?
BRAND IDENTITY - how are you differentiated in the market? What are you known for?
POSITION - Product Lead?
RELATIONSHIPS - who are your core customers?
Can they articulate each of these dimensions of purpose?
Do their answers align with ours?
PURPOSE
INTENT - what do you stand for?
VISION - what's your imagined future?
MISSION - how will you get there?
IMPACT - how are you measuring success?
Can they articulate each of these dimensions of purpose?
Do their answers align with ours?
BEHAVIOURS
PRODUCTS/SERVICES - what products and services do you offer that deliver on your promise?
ECOSYSTEM - what's the journey customers go on when they engage with your brand?
ARTICULATION OF VALUE PROPOSITION - what do you do?
Can they articulate each of these dimensions?
Do their answers align with ours?
I'd like to speak to clients or other partners who have been purchasing or delivering your professional learning and consulting services, who can you connect me with?
Brand reputation for Professional learning and Consulting
STRUCTURES
FINANCE
STAFFING
ORG STRUCTURE
INFRASTRUCTURE
GOVERNANCE
TBC CRITERIA:
Protect IP
Control to Vet Clients
Protect Brand
Cognia handles all marketing and event management