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STRATEGY AND THE ORGANISATION (An organisation's mission - the…
STRATEGY AND THE ORGANISATION
An organisation's mission
- the starting point for company objectives and making strategies decision
business statement
purpose (why the organisation exists)
values
tangible goal of the organisation
Developing an organisation vision
can contain quite abstract elements
framework that include
core values
beliefs
guiding philosophy
purpose from which mission statement is developed
The six F test
Is it focused?
Is it flexible?
Is is feasible?
Is it faxable?
Is it fun?
Is is fantastic?
The future environment
The STEEP model
Technological
- the relevant technology that will be available to customers and to competitors
Political
- the likely political regimes, the laws
Economical
- the general state of the economy; salaries, disposable income, interest rate, taxation and so on
Social
- consumers, habits and preferences; general and particular attitudes and behaviour
Environmental
- likely thinking on environmental matters
The STEEP model provide a checklist for scanning environment
THE PEST AND PESTLE MODEL
- this is useful for forecasting demand by studying current and past patterns
Analysing the competition
Porter's five forces model
Bargaining power of suppliers
Bargaining power of buyers
Threats of new entrants
Threat of substitute product or services
The value chain
- shows the activities or functions within and organisation that contribute to the creation of product or service
Porter's value chain model
SWOT model
Weaknesses
Opportunities
Strengths
Threats
Strategic
choices
Competitive advantages
Cost leadership
Differentiation focus
Cost focus
Broad differentiation
Planning
strategic planning process
options
Ansoff matrix
Market development
Product development
Market penetration
Diversification