In November 2016, public signs in Quebec were significantly impacted by specific changes to Bill 101 (Jelowicki). It was announced that the Quebec Provincial Government had worked with the Office quebecois de la langue français (More commonly known as “The Office”) to implement more of the french culture into the daily lives of Quebec citizens and to preserve the usage of the French language (New French-Language Rules For Outdoor Signage On The Way). The province has a long history of wanting to preserve and acknowledge its French heritage (Laporte). To accomplish these goals, the new Bill 101 insists that trademarked businesses in Quebec must have “sufficient presence of French” in their external signage (Moffatt, Fallon, Laurin-Pratte, Cong Liu, Nadeau Ouellet). There are many perspectives both positive and negative on the changes that have been made by the Quebec public.