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BLOCK 1 (ADDITIONAL TOPICS plus tn (Outsourcing, Free Schools,…
BLOCK 1
MARKETING MIX
Place
Storage
Distribution
Pricing
Types of pricing
product mix pricing
cost/sales
Product
Concept/Project evaluation
Development
Concept generation
Opportunity identification
Launch
Promotion
Promotion mix - Marketing communication techniques
coding and decoding of messages
Services and non - profit
Services
Intangible
Inseperability
Variability
Perishability
OPERATIONS MANAGEMENT
Operations Strategy
Marketing Requirements
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Operations Resources
Focused Operations
What Managers Manage
Input resources
Outputs
Design Process
Planning Control
Improvement
Processes
EXTERNAL BUSINESS ENVIRONMENT
STEEPLE
TECHNOLOGICAL
Computer controlled production
New opportuniities
Online access to global markets
Commuunications
ETHICAL
Corporate Responsibiity
Safety
Truthful Advertising
Care for the environment
Working Conditions
SOCIAL/CULTURAL
Attitudes
Values
LEGAL
Product safety standards
Laws preventing collusions over pricing
Industrial Relations Legislation
Regulations regarding pricing
ECONOMIC
Macro
Costs
Competition
Demand
Micro
Taxation
Interest Rates
Exchange Rates
ENVIRONMENTAL
Waste Management
Recycing
Cleaner technologies
Government finance
POLITICAL
MAJOR/ global
MINOR/local or national
SMEs & FINANCE
Small Business lending
Hit hard in 2008
Hard for SMEs to access bank credit
SMEs critical to job creation
Raising finance
Bank facilities
Bank overdraft
Leasing
Debt factoring
Retained earning
Working capital
Equity finance
Market place lending
Online lenders
DESIGN
Design of Processes
Understanding design factors
Process choice
Layout choice
Detailed design
Product/Service Design
Design Thinking
Service design
Product design
Design as a process
Concept generaton
Concept screening
Preliminary design
Evaluation & improvement
Prototype & final design
New product development
Improve existing products
New generation products
Breakthrough products
ADDITIONAL TOPICS
Outsourcing
Free Schools
International Trade
Tesco plc
Politics of Choice & Competition
Labour shortages & Migration