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Part B (Customer Needs (Good Value Products, Rapid Response to enquiries,…
Part B
Customer Needs
Good Value Products
Rapid Response to enquiries
Clear & honest information
Reliability
Opening/Delivery Times
Knowledgeable about products/services
After Sales service
Discounts large orders
Internet
Location/accessibility
Personal Contact & Customer Engagement
Competitor Behaviour
Prices
Quality
Availability
Range of Products
USP
Type of Customer
Identify them
Primary
Questionnaires
Cheaper than Interviews
Target
Visits/observations
Interviews/focus groups
Explain Qs
Target Easily
surveys
Disadvantages
Takes time
Cost
Hard to get right
May not understand question
Dated
Advantage
Specific to your needs
in dates
Target customers
Age
Gender
Location
Secondary
Internet Searches
Customer Reviews
Trust Pilot
Leave Feedback win ££
As Newspapers!
Companies House
Profit
News Papers/Magazines
News Stories
Prices
Fashions
Inventions
Government Reports
Census
10 years
household
Annual Abstract of Statistics
Age Population
Births
Education
Crime
Jobs
Disadvantage
Not exactly what is needed
Out of Date
Difficult to understand