Please enable JavaScript.

Coggle requires JavaScript to display documents.

(CH7 (marketing research (scientific method (make hypotheses), marketing…

- - - - make hypotheses
    - - Define problem
        
        Analyze situation
        
        Get problem-specific data
        
        Interpret data
        
        Solve the problem
    - - observation, questions
        
        Qualitative research
        
        focus group interview
        
        forms of survey: email,phone call,interview,market research online community (MROC)
        
        observe website visitors
        
        experimental method
    - - inside company, outside company
    - - specifies what information to get and how to get it
  - - - big companies pay marketing specialists to serve them
      - information technology (IT) experts help companies setting up MIS
      - MIS stores data in "data warehouse"
      - MIS software converts data into useful information
      - get and analyze information
    - - a software program that interprets data comes from MIS
      - make estimate with "marketing model"
    - - shows up-to-minute information to managers
      - information from MIS and DSS all show on marketing dashboard