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CH8 ((business product (One demand derived from another (derived demand),…

- - - - by seller type
        
        Dealer brand (private brand)
        
        manufacturer brand
      - by strategy
        
        generic product
        
        no brand name, low price, sell in big pack
        
        individual brand
        
        a company use different brand names for different types of products
        
        family brand
        
        licensed brand: sellers pay fee to use a brand
        
        same brand name for several products
    - - (1) rejection, (2) nonrecognition, (3) recognition, (4) preference, and (5) insistence.
  - - - staples, impulse, emergency
    - - Homogeneous, Heterogeneous
    - - important purchase
    - - New unsought, Regularly unsought
  - - - Promoting
        
        Branding, Product information, Link product to
        promotion
      - Protecting
        
        shipping and storing, spoiling, shoplifting,tampering
      - Enhancing product
        
        Added product functions, recyclable,Convenience in use
      - packaging laws
        
        Magnuson-Moss Act: producers must provide a clearly written warranty if they choose to offer any warranty
        
        Federal Fair Packaging and Labeling Act: goods be clearly labeled in easy-to-understand terms