Organizational Objectives (Aims, objectives, strategies and tactics (AO3),…
Vision and mission statement
outlines an organization's aspiration in the distant future
What do we want to become
Focus on very long term
do not have to be actual targets that must be achieved
tends to be a simple declaration of the underlying purpose of an organization's existence and its core values. (what is our business)
What's is our business
Focus on the medium or long term
allow people to see what could be (more tangible)
Aims, objectives, strategies and tactics (AO3)
are the general and long-term goals of an organization.
are the short-to-medium-term and specific targets an organization sets in order to achieve its aims.
Sales revenue maximization
Image and Reputation
are the plans of action to achieve the strategic objectives of an organization.
Operational strategies are the day-to-day methods used to improve the efficiency ofan organization.
Generic strategies are those that affect the business as a whole.
Corporate strategies are targeted at the long term goals of a business
are short-term methods used to achieve an organization's tacticalobjectives.
Ethics are the moral principles that guide decision-making and strategy.
Corporate Social Responsibility (AO3)
Ethical code of practice
Analytical Tools (AO3 AO4)
Strengths are internal factors that are favourable compared with competitors
Weaknesses are internal factors that are unfavourable when compared with rivals
Opportunities are the external possibilities (prospects) for future development
Threats are the external factors that hinder the prospects for an organization
Same products for existing customers
Seek to maintain or increase market share
New products for existing customers
Innovation to replace existing products
New customers for existing products
Entering overseas markets
New distribution channels
New products for new customers
Use of subsidiaries and strategic business units