Factors Affecting Consumer Decisions
Cognitive
Habitual
Affective
Within Individual
Consumer
Consumer Involvement
Consumer Characteristics
External Factors
Communications About
Product Attributes
Communications About
Service Attributes
Within Individual
Consumer
Consumer Prior Beliefs
Consumer Assumptions
Within Individual
Consumer
Consumer Emotions
Consumer Mood
Consumer Feelings
External Factors
Priming
Nudging
Framing
External Factors
Store Decoration
Background Music
How Company Provides
Customer Service