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sources of information (primary sources (telephone interviews, face to…
sources of information
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secondary sources
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definition: secondary sources of data are when you use data that has been collected by someone outside of the company or business.
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advantages of secondary: you can see it straight away and it may not take time to collect so would therefore be more efficient time wise.
disadvantages of primary: it can take time to do this type of research, therefore it could also be harder to do.
disadvantages of secondary: it may not be accurate or could be a decoy source made to throw you off by competitors by handing false information of the market.
advantages of primary: it is first hand collected information and therefore you know you have been told exactly what you need to know.
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