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USER EXPERIENCE (PROCESS (UNCOVER/ DISCOVER/ OBSERVATION/
EMPATHIZE…
USER EXPERIENCE
PROCESS
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DEFINE (analysis)
Action
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Story board, job analysis
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What
Define and Clearly understand the problem needing to be solved Find: emotion, behaviour, error
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GOAL
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satisfaction
Valuable
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Desirable
Image, identity, brand, and other design elements are used to evoke emotion and appreciation
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DEFINITION (what)
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Understanding behaviours , need and motivations
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