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BIG IDEAS IN ORGANISATION (Rising finance (equality finance (private…
BIG IDEAS IN ORGANISATION
MARKETING
The marketing environment
The marketing concept
The marketing mix
Place
Promotion
Product
new product development
Four main types of products
shopping
speciality
convenience
unsought
Three levels of product benefits
Core product
Actual product
Augmented product
Pricing
competitors-based pricing
customer-based pricing
good-value pricing
value-added pricing
demand pricing
psychological based pricing
cost-based pricing
The marketing mix for non-profit marketing and services
Processes
Physical evidence
People
Operations management
Managing the outputs
Managing processes
Planning and control
improvement
The design of the processes
Organising the input resources
Operations strategy
Speed
Flexibility
Sustainability
Dependability
Cost performance
Quality
Rising finance
debt factoring
bank overdrafts
working capital management
bank facilities
retained earning
leasing
equality finance
private equity
venture capital