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Charbonnel et Walker (Service&product (seasonal evening, seasons…
Charbonnel et Walker
Service&product
seasonal evening
seasons collections
personalistion
chocolate
truffle
champion gift sets
hampers
lux hand-made collection
Tone of the product
Classic
Elegant
Romatic
Luxurious
Artistic
Buying purpose
Festival Gifts
Christmas/ Valentine's Day/Chinese New Year
Self Rewarding/ Indulgence
White collars
Corporate Gift
Quantity purchase
Gifts for employees and clients
For wedding and events
Package
Alternative use
Jewel casket
handkerchief box
Style
Romantic &happy
artistic work
exquisite
Form
Mini package
Gift box
Unique selling point
Innovative package
Hand-made
Long history
Royal warrant
Iconic customers
Competitors
Royce's
Godiva
Price
Entry lux