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SEO 2020 (SE journal article ( https://www.searchenginejournal.com/2020…
SEO 2020
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adopt a deliberate and methodically organized cluster of content that delivers comprehensive and intuitive topical experiences while meeting business objectives
it’s time to take a hard look at the quality of your content – and optimizing that content for users rather than search engines,
the time is now to invest in good localization of content, ( international Orgs take note!)
E-A-T (Expertise, Authoritativeness, and Trustworthiness)
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it will become increasingly difficult to receive organic visibility for YMYL (Your Money, Your Life) queries without the proper expertise and credentials to write on those topics.
Schema markup! -
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This is a user-focused improvement. Search engines exist for users to gain the information they need. Schema markup does exactly that.
Right now, one-third of Google’s search results incorporate rich snippets
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dont assume youve done that and you are good New types of markup are continuously being added or improved upon- Expect to see manual penalties for poor markup
5 tips
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2) Increase your CTR- write compelling listings titles and des criptions
Use breadcrumb markup- clickflow
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Jumpshot and spartoto 49% of searches on google result in a no click
Neil predicts that will increase
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Rich snippets will give more people from Snippets. 40% of searchers will get what they need from snippets
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