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1459932346-1860281525 (Advantage (Interact with customers, Environmental…
What's Everlane
Background
2010, San Francisco, CA
5 stores (lab/guide shop)
Michael Preysman & Jesse Farmer
Feature
Simple & basic (classic)
Finest Material
Slow-paced
strict & timeless design (eternal)
High morality
Purchase plan
Choose what you pay
100% Human Collection
Strategy
Emotional link between customer and factory
Proud of the brand uniqueness
Buy less, Buy better.
Future Plan
Newest Retail Store in 2020
Completely free of virgin plastics in 2021
to help counter the "global plastic crisis"
starting from the shopping bags
announced by Michael Preysman
Clean silk produced at a LEED
By 2021, Everlane using regenerative farming
By 2022, the fabric will be dyed and washed
100% recycled water
100% renewable energy
Comparison with traditional retailers
Radical Transperency
Commitment to disclosing cost structure and manufacturing process
Transparent pricing
Materials+Labor+Duties+Transport= True Cost
Traditional Retail > Everlane
Caters to what Millennials look for in a company
Openness, Pro-social operations and Convenience
Quality
Timeless designs with high quality
Advantage
Interact with customers
Environmental friendly and high quality material
Customers can know what their products cost to make
Radical transparency
Choose what you pay
Business Model Canvas
Value Propositions
Transparency in pricing and supply chain
Show the cost
Show the percentage of profit made
Cut off the price by never offering discounts
Offers high quality in timeless products
maintaining a low level of inventory
Customer Segments
Men/Women
Millennials
Channels
Website
Five physical stores
Social media
Customers Relationships
Referral program with discount
Online shopping experiences
Key Resource
Radically Transparent apparel
Realtime data and customer feedback
The simplicity of Everlane's product line
Team of designers
growth of online and mobile commerce
Key Activities
Design
Manufacturing
Production
Pricing
Product development
Stock
Distribution and supply management
Marketing
Cost Structures
Marketing and advertising
Everland's headquarters
cost of raw material
cost of manufacturing
cost of distribution
staff
Offline stores
Key Partners
Factories
Bloggers and Celebrities
Delivery Company
Revenue streams
Sale of retail product
Offline Sales
Online Sales
G1 members
Jack
May
Owen
Susan
Lily
Caroline
Moral+Quality+Taste
→ Customer orientation
Ever+lane
