Please enable JavaScript.
Coggle requires JavaScript to display documents.
Dynamic Pricer (Objectives (Monet (Drive pricing model with Vertical…
Dynamic Pricer
Objectives
FSE: build a tool to support Dynamic Pricing model
ME: apply Dynamic Pricing tool according to Monet’s requirement
Monet
Drive pricing model with Vertical across portfolio
Provide business requirements
Risk
Customer can ignore sticky ad and move to bump
Can impact to user retention
Should we tackle the Impression at the same time
Vertical (HN & HCM)
VEH
PTY
PET
Homework
Monet
Define: ‘What DYNAMIC is’
What ‘Premium Features’ to adopt dynamic pricing? In what way?
Does ‘Dynamic Pricing’ help to achieve KPI of Revenue?
YES: How?
NO: Why?
Can we do better than today with ‘Dynamic Pricing’?
Is it a ‘GAIN’ or a ‘LOSS’?
How to define Success Metric, before and after target
Event base
Non-real time event
Real time event
Premium Features
Sticky Ads
Any other?
Simulation: per demand scale (fold)
Factor of demand