Dynamic Pricer (Objectives (Monet (Drive pricing model with Vertical…
FSE: build a tool to support Dynamic Pricing model
ME: apply Dynamic Pricing tool according to Monet’s requirement
Drive pricing model with Vertical across portfolio
Provide business requirements
Customer can ignore sticky ad and move to bump
Can impact to user retention
Should we tackle the Impression at the same time
Vertical (HN & HCM)
Define: ‘What DYNAMIC is’
What ‘Premium Features’ to adopt dynamic pricing? In what way?
Does ‘Dynamic Pricing’ help to achieve KPI of Revenue?
Can we do better than today with ‘Dynamic Pricing’?
Is it a ‘GAIN’ or a ‘LOSS’?
How to define Success Metric, before and after target
Non-real time event
Real time event
Simulation: per demand scale (fold)
Factor of demand