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Chapter 1 (E-Commerce 2.0: From Social Commerce to Virtual Worlds (THE…

- - - - The e-commerce activities conducted in social networks and/or by using social software (i.e., Web 2.0 tools)
- - - - brick-and-mortar (old economy) organizations
        
        Old-economy organizations (corporations) that perform their primary business offline, selling physical products by means of physical agents
      - virtual (pure-play) organizations
        
        Organizations that conduct their business activities solely online
      - click-and-mortar (click-and-brick) organizations
        
        Organizations that conduct some e-commerce activities, usually as an
        additional marketing channel
  - - - The process of buying, selling, or exchanging products, services, or information via computer
    - - A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
  - - - An online marketplace where buyers and sellers meet to exchange goods, services,money, or information
    - - An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols
- - - - An e-commerce model in which all the participants are businesses or other organizations
  - - - Marketing and advertising
      - Support services
      - Public policy
      - Business partnerships
      - People