International Marketing
Methods of entry into international markets (AO2,AO3)
Exporting
Direct investment
E-commerce
Joint ventures
Strategic alliance
Franchising
Mergers
Aquisition
Opportunities and Threats (AO3)
Opportunities
Threats
Increased customer base
Economies of scale
Increased brand recognition
Spread risks
Extend the product life cycle
Gain more profit
Legal issues
Political issues
Social and demographic issues
Economic issues
The strategic and operational implications of international marketing (AO3)
Language and cultural differences
Legal differences - Different coun tries have d ifferent legal systems and laws, which will impact upon strategic and operational decisions of marketers.
Political environment - The degree of political stability within a country can have a major impact on whether international marketers succeed in overseas markets
Economic environment - The state of the economy accustomed to directly affects the degree of success of international marketing.
The role of cultural differences in international marketing (AO3)
The implications of globalization on international marketing (AO3, CUEGIS)
Cultural Exports - commercial transfer of ideas and values from one country to another
Language - is embedded in culture. Although English is the official language of business in many parts of the world, ignorance oflocal cultures and languages can have detrimental effects on a business.
Ethics - are another cultural issue that can present problems for international marketing. What is acceptable in one country might not be acceptable in others.
Differences in international business etiquette - the mannerism and customs by which business is conducted in different countries
Global marketing - is an extension of international marketing. It involves selling the same product using the same marketing approach throughout the world, as used by global brand leaders
Globalization - is the integration and interdependence of the world's economies.