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Internal analysis (Resources (Intangible (Tech resources (Intellectual…
Internal analysis
Resources
Productive assets
Owned
Controlled
Something they have
Tangible
Financial
Capital
Investments
Loans
Resilience
Debt/equity ratio
Credit rating
Pillars
Benchmarking
Clear plans
Get FM management right
Manage reserves
Physical
Buildings
Land
Machinery
People
Intangible
.
Reputation
Brand
Recognition
Equity
Relationships
Customer focus
With stakeholders
Culture
Influenced behaviour
Competencies
Tech resources
innovation
Intellectual property
Trade secrets
Patents
Copyrights
R&D
Human Resources
Human capital
Skills
Collaboration
Analytical
Influencing
Soft
Values
Commitment
knowledge
Agility
Adapt to change
Resilience
Resource Based View (RBV)
Capabilities
How it uses resources
Be Unique
Link capabilities to strategy
Increase success
Competitive advantage
Increase profitability
Resources
Tangible
Software
Equipment
Cash
Intangible
Brand name
Culture
Patents
Human resources
Skills
Motivation
Capabilities
Capacity to
Deploy resources
Bring them together
Through processes
What we do well
Knowledge
Expertise
Great customer focus
Functions
Marketing
Supply chain management
Operational
HRM
Recruitment
Appraisal
Training & Development
Competitive advantage
Short term
Different
Others copy
You get left behind
Not organised
Long term
Valuable
Rare
Can't be copied
Organised
VRIO
Durable