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The Marketing Mix for Services and Not For Profit Marketing (People…
The Marketing Mix for Services and Not For Profit Marketing
Special Characteristics of Service are
Intangibility
Inseparability
Variability
Perishability
People
Impressions
Quality of Service
Trust
Expectations
Individualality
Influence
Interactions
Relationship
Skills
Training
Processes
Technological Facilities
Alternative Processes
Customer Satiisfaction
Customer Value
Physical Evidence
Atmosphere
PhysicalQuality
Decor
Cleanliness / Condition
Appearance