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LET'S SAVE IMGR (IMGR Website / Recoding (Create more editing function…
LET'S SAVE IMGR
IMGR Website / Recoding
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Plugin
Create an Adobe Audition plugin, so you can use the web app as an internal plugin
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Marketing
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Physical Merch sent to PD's, Imaging Directors at big stations.
Advertinsing - AllAccess, and other mailers that US PD's use
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Blog posts?
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Creation of an 'IMGR Society / Hub?' Users can converse with others, and share tips (and even voice over parts)
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Custom / Formats
Creating a specific 'Custom Team' (possibly under Chris, or myself?)
Go afters some big stations - do custom deals with them, so we can use them as landmark stations for our product
Approach syndicated shows (On Air With Ryan Seacrest, Alice Cooper Nights, that sort of thing) - offer to do worldwide deals with them
Podcast custom? As in specialising in not the creation of Podcasts - but the packaging. Intros / outros / music / sound design
Look at the need for certain formats? Close AC, and work on Urban?
Is it more important to do fewer formats superbly, or offer more formats?
Split formats up? Create a rhythmic CHR (ala KISS), or a Big CHR (ala Capital), or even a topical CHR. Perhaps you could subscribe to one, or more? And weight content based on how many subscribers?
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Redefine what IMGR Jingles are - More akin to Reelworld's One package - And set up an IMGR 2 platform (have people feed into our jingles products, only doing beds, sweepers, and song intros).
Free Custom for major clients (3 months free - 3 months paid for, for example)
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Sales
Look at the product as a whole - and see if the distribution of content works for PD's and Imaging producers
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Redefine the Offer
Separate products, and make it super simple for sales to understand what they're selling
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Create a splice style 'per download' format? This could be used for online stations, smaller stations etc? Royalty free drops (artist ID's etc), sound design, and other small game products. (Could be a CHR / Hot AC hybrid?
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