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The Marketing Mix: Pricing (The cost of exchange in return for an offering)
The Marketing Mix: Pricing (The cost of exchange in return for an offering)
Approaches to Pricing
Competitor Based Pricing
Going Raate
Customer Based Pricing
Demand Pricing
Good Value Pricing
Value Added Pricing
Psychological Pricing
Cost Based Pricing
Mark Up
Factors affecting Pricing
Cost
Competition
Value Perceptions
Objectives
Marketing
Organisational
Pricing
Marketing Strategy
Steeple Factors
MACRO
MICRO
Explicability
Who Sets Pricing
Product Mix Pricing
Product Line Pricing
Optional-Product Pricing
Captive-Product Pricing
By Product Pricing
Product Bundle Pricing
Discounts
Trade or Functional Discounts
Quantity Discounts
Cash Discounts
Seasonal Discounts
Allowances
Informing Pricing Decisions
General Survey
Van Westendorp Survey / Price Sensitivity Analysis
Conjoint Analysis
Elasticity Modelling
Experimentation
Ethical Considerations
Dynamic Pricing
Segmented Pricing
Supersized Pricing