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Session Duration (are there any problems? (session time (direct feeder) is…
Session Duration
are there any problems?
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Google can’t measure the time a user spent looking at the last page of their visit to your site.
This happens because Google uses the time of the next page view to determine the time you spent looking at the current page
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Do not use the Avg Session Duration as a key performance indicator as it is heavily influenced by Pages / Session, Bounce Rate and Sessions count.
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what is it?
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If there are no engagement hits on the last page, then the duration is calculated as follows:
The time of the first hit on the last page - the first hit on the first page
If there are engagement hits on the last page, then the duration is calculated as follows:
The time of the last engagement hit on the last page - the first hit on the first page
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how does this help us?
if we're happy to have it as a metric, what might it indicate, how might we improve it?
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if ASD is how, pages per session is low, and BR is high, there's usually a problem
compare it to:
- bounce rate ( High bounce rates create low session duration)
- check performance of local comparisons (if all the BIng traffic has high ASD, it's working...)