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Athleisure (Athleisure brands (Sweaty Betty, Under Armour, Nike, Lululemon…
Athleisure
Athleisure brands
Sweaty Betty
Under Armour
Nike
Lululemon
Fabletics
Ivy Park
Newbalance
Adidas
Champion
Outdoor voices
Kit and ace
Gym Shark
what is it
comfortable
practical
ready to wear
sportswear
reflective of lifestyle
conscious of health
convenient
influences
performance wear
sport
fashion
origin
yoga
pilates
Developments in technology
sweat-wicking
compression fabrics
examples
sweat pants
leggings
sneakers, trainers
High end eg.s
Lanvin
Hussein Chalayan
Jimmy Choo
Yohji Yamamoto
fitness entrepreneurs
Jane Fonda
aerobics classes
Chip Wilson
Lululemon
Scott Kerslake
Athleta
casuses
changes in lifestyle
mobile
active
reflective of relaxed standards of dress
versatility