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IDEA (Does it fit consumer behavior? (Families of people who read books…
IDEA
Does it fit consumer behavior?
Families of people who read books will love the publishing company.
People who read books will love this publishing company.
Family and friends of the authors will love the publishing company, along with anyone who makes money off it.
Authors will love the publishing company.
Make sure there is a real need.
Books have to published.
We need publishing companies for any kind of reading material.
We need publishing companies for textbooks.
Still need a publishing company, even if there ceases to be paper copies of books.
Talk to People
Ask readers opinions.
Ask the people who own and operate them.
Ask the employees opinions.
Ask the authors opinions.
Does it solve a real, market-based problem?
Yes
No
It helps put out reading material in the world.