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BUSINESS CONCEPT STATEMENT (WHAT IS YOUR COMPETITIVE ADVANTAGE?…
BUSINESS CONCEPT STATEMENT
HOW IS IT DIFFERENT FROM OTHER PRODUCTS OR SERVICES?
Bid farewell to mass produced shabby product; this is a piece of art that will long outlast other options
Potential to adapt to a wider array of budgets
One of a kind; no conveyor belt production
WHAT IS YOUR COMPETITIVE ADVANTAGE?
particular local niche
pricing
product quality
time spent directly catering to customer needs
WHO WILL BUY IT?
Leather enthusiasts
Motorcyclists
Farm and stable devotees
Custom buyers
WHAT IS THE CONSUMER PROBLEM YOU'RE SOLVING?
HOW DOES YOUR PRODUCT/SERVICE ACCOMPLISH THIS?
n/a; luxury vs necessity
WHY WILL THEY BUY IT FROM YOU?
Attention to detail
Excellent customer experience
Custom solutions and adaptations
Not a highly saturated field in this area; would be one of very few specialty shops