Media coverage and handling the media
Issues related to media
Media and Criss
Tips in handling the media
Types
Print Media
Broadcasts Media
Internet
Outdoor
Groups
Editor - Final gatekeeper
Reporter and Photographer
Function - Implement gate keeping
Media goals
Inform
give knowledge
Sustain
Entertain
Importance
Raises voice against social evils
Educate society
Boradcast
Fourth Estate
Provide check and balance of democracy
News Value
Conflict
Entertainment
Sport
Impact
Prefer local news
Sinar Harian
Prominent
Who decides news values
Individual set of values and beliefs
The organisation structure
Challenges
Agenda Setting
Priming and Framing the issues
Brand Trust
RTM is the most trusted in Malaysia
Malaysiakini is the online media trusted by Malaysian
How about financing to sustain
Information Dissemination
Internet usage in Malaysia how alarming we are that most users spend time in the internet should be well informed
But we still considered malas membaca
Cyber crimes internet Fraud
User use fake account to disseminate fake news
What is the alternative since Fake News act repeal
Wasap cant be controlled
73% concerned fake news
63% cant distinguish fake and true news - just fwd fake news
Lesson through experiences
Scamming problem - What initiative by the government
Enforcement
Awareness though education
my viral wow apps
Klick dengan bijak
Portal sebenarnya
Question : are these initiatives are well taken care by RTM by promoting in the media
Roles
Convey news and information crisis in great details
Be the first to be in site
Can minimise the intensity of conflict and can also spark additional conflict and new cycles of violence
What is crisis
time of serious damage
The outcome depends on what agencies do and say in the first few hour
We need to take action ASAP to inform the public
Crisis Management
- Setup communications - activate all communications systems
- Establish crisis centre - assemble key personnel. organise staffing rosters
- Press and Media pacts - assemble background information
- Press conference - prepare a separate room if possible
5.Monitor the media - remember that deadlines vary between newspaper
- Community relations - a vital factor in the credibility battle
- Expert advice - have expert advice available to deflect the media in the early stage
- prepare answers during press for potential damaging questions
9.Never say off the records to the press
- Next of Kin - always confirm that the the next of kin have been informed before releasing any names to the media
Dont says no comment
Handling a tough situation - stay calm professional and factual
be ready to explain the issue carefully and patiently. dont say anything you dont know
it is public
prepare gather data before speaking to media
listen carefully to he question
get to the point - keep it simple, kill the story make is a full stop the story end there
use social media during a crisis - KPN wide coverage of the media
Interview the reporter - call back quickly ASAP so that they dont write something -ve about our organisation
Assumed that your are being recorded
Dont say OFF THE RECORD
Mistake
Not understanding the media mindset
Not responding quickly enough
Make sure we are prepared for the interview
Avoid for Not getting the point. stay simple direct answer and kill the story
Talking in jargon