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Consumer Decision Making (Habitual Decisions (INTERNAL Solomon (2018,…
Consumer Decision Making
Cognitive Decisions
Solomon (2018, p339)
Problem Recognition
Information Search
Evaluation of Alternatives
Product Choice
Post Purchase Evaluation
Compensatory Rules
Simple Additive
Product with highest number
of desirable attributes
Weighted Additive
Attributes most important to
customer given higher weighting
Non-Compensatory Rules
Lexicographic Decision
Most important attribute present
move on to next attribute
Conjunctive Decision
Must possess all aspects
Elimination by Aspects
Minimum thresholds
Habitual Decisions
EXTERNAL Solomon (2018, p354)
Priming
Thaler & Sunstein (2008)
Nudges
Tversky & Kahneman (1987)
Framing
INTERNAL Solomon (2018, p354)
Prior Beliefs
Assumptions/Rules of Thumb
"Heuristics" Solomon (2018)
Product/Service Type
Information Sources
Brands
Specific Attributes
Decision Making Process
Affective Decisions
Feels Right Arnould et al (2004)
Emotional Solomon (2018)