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Fried Rice Bread (Conclusion (New product that haven't launch in the…
Fried Rice Bread
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Retail Strategies
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- Customer Service Strategy
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Using High-quality Raw Material - bread, good fragrant rice, and mix vegetable
Suitable for Everyone- Vegetarians, Muslims Person who is doing gym and Diabetes
SWOT
STRENGHTS
Have many loyal customer -The customer who want to buy fries rice bread will order from our shop, will give positive word mouth by recommending this product to others
Healthy food - fried rice bread contain vegetable mixed with rice there are corn, carrot and potato and don't have any preservative, therefore, satisfy for customer who attention for healthy food
Have unique plate presentation- interest more customer to try it and they will upload photo with food in their social media
Unique and innovative product - The bread is combined with the fried rice become new innovation product in market
WEAKNESSES
Expensive - Use quality raw material cause the cost of food higher, so price will higher, customer will think that expensive and unworthy
Oldest people will feel strange - Innovative product will let them difficult to accept and illogical matching food will cause them don't want to try it
Lower advertising- only depend for word of mouth for the loyal customer, so another area people will lack aware this product
Employee want to training - Product have specially recipe and process to make, so change the employee cause want to training again the new employee.
OPPORTUNITIES
Social networking such as Facebook, Instagram and Whatsapps - It depend on development of science and technology.
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THREATS
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Unable to retain license - Fried rice bread may complain by customers because it is not suitable for their taste.
Introduction
Fried rice bread is a product that which mix the fried rice with the bread.
It is full of vegetables and does not have any MSG and preservatives contain.
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