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BIG IDEAS (MARKETING (MICRO (INTERMEDIARIES, PUBLICS (GOVERNMENT, CONSUMER…

- - - - RAW MATERIALS
      - GOODS
      - COMPONENTS
    - - GOVERNMENT
      - CONSUMER GROUPS
      - MEDIA
      - ACTIVISTS
      - PUBLIC
      - COMMUNITIES
    - - ANSOFF
        
        PRODUCT
        
        DEVELOPMENT
        
        PENETRATION
        
        MARKET
        
        DEVLOPMENT
        
        PENTRATION
    - - PORTER 5 FORCES
        
        SUBS
        
        SUPPLIER POWER
        
        ENTRANTS
        
        CUSTOMER POWER
        
        RIVALS
  - - - ENVIRONMENT
      - ECONOMIC
      - TECH
      - POLITICAL
      - SOCIAL
      - ETHICAL
  - - - MARKET
        
        PENETRATION
        
        DEVELOPMENT
      - PRODUCT
        
        DEVELOPMENT
        
        PENETRATION