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Blog Article (Found Via: (Promotional Social Posts, Organic Traffic,…
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CTA
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Call to action hosted on blog article inviting reader learn more about how Government Opportunities could bring business growth
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Follow-up email 1
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Initial reach out to determine if the user is experiencing any immediate problems and the platform is in use.
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Automated Email Sequence
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Sequence offers content and messaging around how the user can enhance their use of the platform as well as improving their chances at winning tender/contact opportunities.
Information about the benefits of the paid subscription packages should also be included. As well as CTAs to upgrade.
Sales Tactics
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Assuming the contact hasn't independently upgraded, when their Lead Score reaches an identified threshold or they have engaged in specific identified behaviours, they qualify as a candidate for sales led content.
Automated emails which mimic sales style content and adopt an proactive approach to positioning the upgrade opportunities.
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Automated Email Sequence
Based on Buyer Persona information captured, individual is enrolled in an automated email sequence
Content Offers
Based on the types of content engaged with, the contact can be enrolled in appropriate follow-on sequences.
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Email messaging & content designed to educate the reader on the benefits & opportunities available to them.
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Welcome Email
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Should include the appropriate on-boarding package and advice on how to get the most from the platform.
Lead Score Monitored
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Contact engagements with email, website & content increase their Lead Score.
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