Good Signs
Things to Do
Solves Market Problem
Significant Savings
Fits current consumer behavior
Audience
Obsolescence
Need
Talk to People
People are always looking for ways to be entertained
People want to be a part of the conversation
Entertainment influences society vs. Society influences entertainment
Makes people feel like they are a part of something
Psycho-social needs outweigh basic human needs
Age 16-54
Use social media
Use streaming platforms or cable
Enjoy comedy and other forms of entertainment
Audience taste change
Content to harsh/forward causing rejection
Comedy is short-lived unless it becomes (cult) classic, i.e. Superbad, Step Brothers, SNL, The Simpsons, etc
Generational humor vs. keeping up with the times
Networking
Researching to learn audience current taste/perspective vs changing taste/perspective
Run screenings for feedback
Make necessary changes within budget, creative and story limits
Content doesn't impose extra fee by being on a streaming platform or cable within package (unless premium, i.e. Showtime, Cinemax, etc)
For film, theaters have discounted times, days or have programs that require a monthly subscription for new movies
Redbox, although DVD is slowly being pushed out, provides discounted rentals.
Audiences are craving original content
Can cater to hard to reach audience by providing varying forms of content
Based on partnerships, distribution and contracts
Can create content that follows social need