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Concept Phase (Design Thinking) (Ideate (Solutions) (Generate, Imagine,…
Concept Phase (Design Thinking)
Empathize (customer, circumstances)
Observe
Listen
Immerse
Define (problems, challenges)
Understand
Interpretate
Focus
Ideate (Solutions)
Generate
Imagine
Filter
Choose
Prototype
Build
Feedback
Refine
Test
Back to Users
Evaluation
Improve